Executed 30+ multi-channel marketing campaigns across Instagram, Facebook and TikTok by developing marketing briefs, campaign calendars and promotional strategies.

Increased Instagram engagement by 42% over a six-month period through content optimisation and campaign planning.

Improved average campaign engagement by 28% through A/B testing, content optimisation and performance analysis.

Produced 120+ pieces of marketing copy for social media, promotional campaigns and website content, strengthening brand consistency across digital channels.

Managed 8+ concurrent marketing projects, collaborating with stakeholders, suppliers and creative partners to deliver campaigns on time and within business priorities.

Contributed to a 22% increase in customer enquiries during seasonal promotional campaigns by executing targeted social media and content marketing initiatives. 

 Delivered 180+ marketing and copywriting projects across 20+ brands, creating website content, advertising campaigns and integrated marketing communications.

Managed 10+ client accounts while maintaining a 98% on-time delivery rate across multiple concurrent campaigns.

Produced 70+ marketing briefs, campaign concepts and creative copy by collaborating with designers, account managers and senior stakeholders.

Improved campaign engagement by an average of 25% through audience research, persuasive messaging and campaign optimisation.

Edited and proofread 350+ marketing assets, ensuring consistency, accuracy and alignment across digital and print communications.

Coordinated 40+ branding and creative projects, managing project timelines, stakeholder communications and delivery schedules from concept through completion.

Improved project delivery efficiency by 20% through effective collaboration with 15+ cross-functional team members, suppliers and clients.

Achieved a 97% on-time delivery rate by monitoring milestones, resolving workflow challenges and maintaining proactive stakeholder communication.

Supported the successful delivery of 25+ marketing campaigns by preparing creative briefs, coordinating design workflows and tracking campaign progress.