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Connector
Marketing exists to connect ideas with people. A background in marketing strategy, design and copywriting shapes an approach focused on clarity, structure and meaningful communication. Concepts are developed through strategic thinking, expressed through purposeful design and delivered through precise writing. The goal remains consistent across every project: to bridge the gap between brand intention and audience understanding, turning ideas into communication that connects, resonates and creates lasting value.
Experience
Marketing Executive | Lotus Hair & Beauty Salon, UK
Planning and curating engaging content for Instagram, Facebook & TikTok.
Designing promotional posts, stories, and reels using Adobe tools and Canva.
Writing captions and marketing copy to reflect brand aesthetics and seasonal offers.
April 2025 – Present
Copywriter | ADFIX
Wrote ad scripts for digital and broadcast platforms.
Created copy for marketing campaigns.
Collaborated on brand messaging.
June, 24 - Dec, 24
Copywriter | ADFIX
Wrote copy for digital and print mediums.
Contributed to creative strategies.
Edited and proofread content.
June, 22 - May, 24
Project Coordinator | NV!U
Managed project timelines and deliverables.
Communicated with stakeholders.
Prepared project documentation.
March, 21 - May, 22
Education
MSc Marketing Management
University of Derby | 2025 - 2026 (Merit)
Bachelor of Business Administration
Guru Nanak Dev University | 2021 - 2024
Diploma in Computer Applications
Guru Nanak Dev University | 2019 - 2020
Skills & Tools
Skills
Copywriting
Creative Design
SEO Writing
Digital Marketing
B2B & B2C
Competitor & Audience Analysis
Project Management
Tools
AI Tools - Grammarly, ChatGPT & Claude ai
Adobe Photoshop and Illustrator
Canva
Microsoft Office
Google Workspace
Slack
Wordpress/Elementor
Google Sites
Certifications
Write to sell like a pro
Copywriting Mastery
Adobe Photoshop
Adobe Illustrator
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Google Sites
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