Caffe Cravings

Introduction

Caffe Cravings is a concept built around the idea of indulgence and warmth – a café that feels like a second home. I wanted to create a brand identity that visually reflects the welcoming nature of the space, where every cup of coffee and every bite of dessert tells a story of comfort.

Logo Concept

The logo is crafted as a welcoming window into the brand, a symbolic peek into the cozy café atmosphere.

• The coffee cup and beans stand for ‘Caffe’, representing rich brews and coffee culture.

• The bitten cookie and cake slice reflect ‘Cravings’, evoking playful indulgence.

• The arched window frame conveys openness and hospitality, while the minimal line art ensures the logo stays modern, clean, and versatile across all applications, from packaging to signage.

Color Palette

The color palette is inspired by the earthy tones of coffee, wood, and freshly baked goods, paired with natural green for balance.

• Olive Green: Freshness and organic touch.

• Cream Beige: Soft, inviting warmth.

• Mocha Brown: Depth and richness, like brewed coffee.

• Warm Tan & Latte Shades: Neutral tones to complement the cozy interiors.

These colors work harmoniously to create a calm, premium café vibe.

Typography

• Primary Font – Playfair Display: A classic serif with a touch of elegance, perfect for creating a sophisticated café feel.

• Secondary Font – Mulish: A clean, modern sans-serif for body text and digital use, adding clarity and balance to the identity.

Brand Feel

The brand design is minimal yet full of character – a blend of cozy aesthetics with modern sophistication. The combination of warm tones, linear icons, and timeless typography reflects the café’s promise:
“Every sip and bite feels like home.”

Outcome

This identity system is designed to scale effortlessly across various platforms – storefronts, coffee cups, menus, merchandise, and social media – while maintaining a consistent, memorable presence.