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8Writes: Built on the 8 Rights (Eightfold Path)
8Writes is built on eight guiding principles that shape how strategy, design and writing come together. Each principle helps ensure that every concept communicates clearly, connects with the right audience and supports the purpose behind the message.
Understanding Comes First
Every project begins with understanding the brand, its audience and its purpose. Insight into these elements helps shape ideas that communicate clearly and meaningfully.
Positive Intent Always
Communication should create value. Every concept is developed with the intention to inform, inspire and build meaningful connections.
Clear and Honest Words
Clarity strengthens communication. Messages are crafted to express ideas directly and authentically, avoiding unnecessary complexity or exaggeration.
Doing the Right Thing
Responsible communication matters. Ideas and messages are developed with consideration for the brand, its audience and the impact they create.
Meaningful Work
Strong communication comes from purposeful ideas. Each concept is developed to reflect the brand’s identity and the value it offers.
Putting in the Effort
Effective communication requires careful thinking and refinement. Every detail is considered to ensure the final idea delivers its intended message.
Staying Mindful
Attention to detail ensures clarity and consistency. Every word, visual element and concept is reviewed to keep the communication focused and effective.
Focus and Precision
Strong ideas require clear execution. Concepts are developed and refined to ensure the final outcome communicates with accuracy and impact.
My Writing Philosophy
Perspective Matters
A “6” can look like a “9” depending on where you’re standing. My job is to make sure your message stays clear and consistent, no matter who’s reading it.
Balance is Key
I believe writing is about finding balance—between facts and emotions, simplicity and creativity, your story and your audience’s needs. That balance is what makes your message connect.
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